Brazilian Day San Diego  - Festival/ Parade

For three consecutive years, I was invited to help with branding and promoting the San Diego Brazilian Day Festival.

This annual Parade is the largest single-day Brazilian Festival event on the west coast, attracting over 30,000 people. This festival includes two stages of entertainment, more than ten entertainers, and dozens of vendor booths, exhibits, cultural presentations, delicious food booths, and colorful floats!

The logo was created around the idea of combining elements and colors of the flags of Brazil and the United States where new elements such as the soccer ball will be added in the years of the World Cup, numbers of the years and future celebrations. Also drop down banners, posters, flyers, pamphlets, brochures, television commercials, web and magazine ads were created to promote and celebrate this event.